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YCN Nescafe Azera - Final Boards

Concept:
We aimed to provide a truly new way to enjoy instant coffee, creating a product innovation that would engage the consumer and provide a fresh experience that challenges conventional coffee delivery methods.

Instant coffee with a twist

Azera Revolution uses an alteration to product packaging that allows consumers to dispense an exact shot of coffee with a twist of the box. We aim for this action to become synonymous with modern coffee drinking. The twist evokes the grinding of beans and the produces the exact measurements of a coffee shop, giving consumers confidence in the quality of the product.

It is an extremely quick and efficient way to serve multiple cups of coffee, and to produce a consistent, rich coffee experience every time.


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