Myself, Tom and Eve decided to collaborate together. The brief was for the Graphic Design yearbook. We first met and discussed initial ideas we had for the BAGD yearbook. We solidified an concept which was Graphic Designer &_____. Our concept was focusing on what people did outside of BAGD to give it a personal touch.
As part of the pitch we also wanted to demonstrate how the concept could be used across a range of instances involved in the end of the academic year, for example the End of the year show branding. We also felt it was important to discuss how the yearbook could potentially be made into a digital form, in the form of a website which could be shared online and further promote both the year group and the college, as it can be easily distributed via online social networks such as Twitter. As part of this concept we also wanted to pitch the idea of creating a video which would encompass us as a year group and our time at LCA but also provide stills images to be used in the year book. The content of this video would be a mixture of both students practicing graphic design in the studio as well as engaging in there chosen activity of personality trait.
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